Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
Follow our four-part video series, “A Day in the Life with Leo Lewis”, for a rare behind-the-scenes look at how FT journalism comes to life. Tokyo bureau chief Leo Lewis reveals the skill, rigour, and commitment behind FT reporting, and why decision-makers worldwide trust us for insight they can’t find anywhere else.
Learn how FT research has guided policy discussions, and why an FT Professional Subscription is the most effective way to equip government teams with the analysis and tools they need.
The Banker, a service from the Financial Times, has realigned its content to cover five critical pillars. Read about its new format in this guest post.
We use recent FT analysis to highlight some of the issues associated with running large content sets through AI, and how the FT can help address these in helping organisations get greater clarity on their external environment.
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