Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
If you’re wondering how your team could benefit from an FT Premium subscription, we’ve pulled together some of the many features in this post. You can also read what our readers have told us about how they use their subscriptions.
We explore the history and differences between social media and premium editorial media, and their differential effects on asset prices. Which is right for your business?
One of the challenges we hear most frequently from prospective readers is that they don’t have time to sift through the abundance of news coverage – and that they’re hungry for a source that cuts through the noise, delivering trustworthy information when they need to know it.
In May 2018, the FT communicated changes to its Privacy and Cookies Policies to align with new data regulations. We often get questions from customers on how these policies apply to organisations with FT Group Subscriptions.
According to recent statistics, marketers continue to face challenges in their content marketing strategy. From thought-leadership, to editorial resource, content curation and production, budgets are tight and timing is key, there’s a whole host of different areas to address. Then bringing it together in a synchronised fashion becomes yet another challenge.
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