Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
One of the challenges we hear most frequently from prospective readers is that they don’t have time to sift through the abundance of news coverage – and that they’re hungry for a source that cuts through the noise, delivering trustworthy information when they need to know it.
Did you know you can use your company’s identity provider to easily and securely access FT.com? Available as part of an FT Group Subscription, your organisation can integrate FT Single Sign On (SSO) for seamless access to FT.com and FT apps using a centralised login system.
Our direct relationship with readers - including world leaders and the most influential people in business - sets us apart from competitors. We hear first hand from our Community Editor, Lilah Raptopoulos, on the value of our readers and how FT comments provide a unique perspective on what is happening in the world.
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