Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
We spoke to the Academic Director of IE Business School’s Masters in Finance, Professor Ignacio de la Torre, about his role and how the Financial Times is being used as part of the school’s curricula.
As a digital-first organisation, staying ahead in the digital age remains critical. We hear first hand from our Head of Product, David Griffith, on how he leads his team and makes sure our customers come first to deliver the best FT.com experience.
At the Financial Times, we often work with clients on a consultative basis to help many firms and institutions realise the opportunities, content and tools they can use to support their information needs and workflow structure.
Get the latest insight into what our republishing service means for our customers from a US perspective. Read on for a Q&A session with Daniel Garibay, the FT's Republication Account Manager for the Americas.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
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