Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business is now called FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
At the Financial Times, we often work with clients on a consultative basis to help many firms and institutions realise the opportunities, content and tools they can use to support their information needs and workflow structure.
By integrating a bespoke FT API into their intranet, the widget automatically updates with the latest content through matching the search criteria defined by one of the firm’s knowledge specialists.
The Financial Times was identified by BNP Paribas as an important source of information for quicker access to essential business information and improved efficiency of decision-making.
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