In the first half of 2025, we've rolled out a host of new features to enhance your FT Professional Subscription and enable smarter working. We've also run several experiments to explore more ways subscribers can derive extra insight from FT journalism.
Whether you’re preparing for client meetings or looking to spot investment signals, read on to discover what’s new and how we’re helping Professional subscribers stay several steps ahead.
Ask FT delivers credible answers on demand
Ask FT uses AI to help you get the answers you need from Financial Times journalism. Just submit a question, and Ask FT will scan our digital archive as far back as 2004 to generate a helpful summary and link you to the most relevant articles.
Exclusively for FT Professional subscribers, Ask FT offers a credible starting point for research, and can help with tasks like meeting prep or briefing teams on new or unfamiliar topics.
Find the Ask FT icon in ft.com navigation bar or go to ask.ft.com. To enable Professional subscribers to use this smarter way to tap into trusted FT reporting on-the-go, Ask FT will be made accessible through the FT’s iOS app later this quarter.
See beneath the story with Article Insights
Article Insights is a new in-article feature that helps you dig deeper into FT reporting. It adds context like price movements, key players, and timelines directly into the sidebar of ft.com articles.
You can also personalise the experience by switching on the elements you care about most. Article Insights helps you see the bigger picture, without disrupting your normal FT reading.
Use Monetary Policy Radar to make sharper investment decisions
Built for professionals who need to stay ahead of central bank thinking, Monetary Policy Radar is a new subscription product from FT Professional that combines expert analysis with unique insights through the FT’s access to policy-makers.
Led by economic commentator Chris Giles, Monetary Policy Radar is powered by a specialist team of ex-central bankers, academics, and data experts, who provide the full-picture of both policy decisions and the people behind them.
- Spot opportunities and signals others miss with expert analysis and deep dives that go beyond consensus on ECB, BoE, BoJ, and Fed decisions
- Gain exclusive insights through the FT’s direct access to central bankers and top-tier research
- Save time with all the critical intelligence and market data in one place
View your FT Professional features in one place
We're testing a new ft.com dropdown menu that directs you to exclusive tools included in your organisation’s Professional subscription.
Subscribers included in our test cohort can use the new menu to:
- Come back to saved articles and highlighted snippets
- Unlock additional features like Advanced Sharing, for sharing FT articles at scale
Less time searching for features means more time using them. The new navigation at the top of ft.com is currently available to 15% of the Professional audience, with plans to be rolled out to all subscribers by Q4.





Experiments shaping feature development
Subscriber feedback is guiding future feature development for FT Professional and we’ve been running several experiments this year to measure interest in new tools and capabilities.
Sentiment tracking
We’re exploring how we can help Professional subscribers understand how sentiment around topics shifts over time. This experiment invited readers to click a “View sentiment” button, leading to a short survey on the most useful type of sentiment; financial, comment-based or topic-level.
Downloadable graphs and data
We also ran a test to gauge demand for downloading high-resolution FT graphs and accessing the raw data behind them. Early results indicated there’s a need here, particularly from consultants, analysts and communications teams.





Look out for more experiments on ft.com and share your feedback. Features that generate the most interest could go into development and become the next enhancements we release to FT Professional subscribers.
Optimise FT Professional for your team with expert guidance
FT Professional is about more than individual efficiency. It’s about amplifying the value of the FT across your organisation, making it easier for teams to stay aligned, informed and ready to act.
If you’d like to discuss any of these new features and how we can help support awareness and adoption, your Customer Success Manager is here to help. Reach out to the team at customer.success@ft.com.
Learn more about FT Professional
FT Professional equips users with specialist knowledge and tailored insights from the Financial Times to help them make the best strategic and commercial decisions in an unpredictable global environment. Our customers get more from FT commentary through additional resources, curated content and action-oriented tools.
Help your team make better decisions with the FT’s trusted analysis. For more information about how FT Professional can help your organisation, please get in touch.
